Sales & Marketing

After reviewing the particular needs of your hotel and resort, our team of experts will customize a method of evaluation designed around these needs.

We expertise on the following Sales & Marketing services:

Property Positioning
Competition Evaluation
Sales Segmentation: Corporate/ Leisure/ MICE
Market Share
Marketing Plan
Marketing Support
Trade Show/ Exhibition


Sales Office Functions:
 
Opportunity Management
 Business Development
 Event Planning
•
Evaluate, close and finalize inbound leads:
–Groups ≤ 300 rooms peak
–Local catering (≤ 150 covers)

•Focus on specific business:
–Small Group (<100 RN leads)
–Large Group (100-300 RN)
–Convention (100-300 RN)
•Provide geographic/hotel –resort specialization within teams

  

•Work closely with Market to create target call lists

•Make proactive phone calls to initiate relationship with new accounts

•Make re-solicitation calls to existing customers/accounts
•Assist the customer with planning events for properties

•Define customer’s event requirements (e.g., room setup, breakouts)

•Transition customer to event delivery resources on property

Marketing Support

Essentials: E-communication (e-card, e-proposal, invitation)
Ad works: Custom online marketing materials (ads, direct email, flyers)
Brand Presentation Tool: Customizable, flexible, professional branded